Introduction
Go Live Explore is a popular lifestyle and travel blog created by Alicia, a British expat living in Vancouver, Canada. Through beautifully written posts, high-quality photography, and engaging social media, Alicia shares her love for travel, fashion, beauty, and luxury living in a relatable and aspirational way.
In just a few years, Go Live Explore has become one of the top blogs in Vancouver, with a loyal audience of over 100,000 followers across platforms. Alicia’s passion for exploration, combined with her down-to-earth personality, has struck a chord with readers looking to get inspired to travel more and live life to the fullest.
This profile covers everything you need to know about Go Live Explore, from how the blog started to the type of content Alicia creates. Whether you’re looking to learn travel tips from a seasoned jet setter or get lifestyle advice from a digital influencer, Go Live Explore is a must-follow.
About Alicia & How to Go Live Explore Started
Alicia grew up in Nottingham, England, and studied Law in French at the University of Sheffield and in Paris. After graduating, she worked as a commercial solicitor in London. During this time, she began blogging as a creative outlet and a way to document her travels with her fiancé Matt.
In 2014, Alicia and Matt embarked on a 6-month backpacking trip through Southeast Asia. The experience was so transformational that when they returned, Alicia knew she wanted to pursue blogging and photography full-time.
The couple made the big move to Vancouver, Canada, in 2015, drawn by the city’s natural beauty and laidback lifestyle. As permanent residents, they’ve embraced the Canadian culture and made Vancouver their home.
Shortly after arriving in Vancouver, Alicia turned her travel blog into a business. She rebranded by launching Go Live Explore in early 2016. The name reflects her philosophy on life – to live fully, follow your passions, and explore the world.
Content Pillars
Go Live Explore covers a wide range of lifestyle topics with the goal of inspiring people to get out there and live their best lives. Here are the main content pillars:
Travel
Travel articles make up the bulk of the blog’s content. Alicia details her adventures across the globe, from weekend getaways to extended overseas trips. She focuses on luxury escapes and unique experiences you won’t find in traditional travel guides.
Destinations covered include Canada, USA, Mexico, UK, France, Morocco, Spain, Portugal, Italy, Switzerland, Austria, Greece, Indonesia, Philippines, Thailand, Cambodia, Vietnam, Malaysia, Singapore, Fiji, and more.
Alicia provides itineraries, transportation tips, hotel recommendations, suggested activities, restaurant reviews, packing lists, and budgets. Her writing transports readers to these locales so they can visualize an experience there.
Lifestyle
Alicia shares glimpses into her life in Vancouver as a blogger, influencer, and entrepreneur. Topics range from career and blogging advice to home décor and daily routines.
These lifestyle articles feature beautiful photography of everything from Alicia’s minimalist condo to trendy cafes. The goal is to give readers home inspiration and productivity tips.
Fashion & Beauty
On Go Live Explore, Alicia offers her style, beauty, and wellness recommendations. She reviews new makeup products, skincare items, and hair tools she loves.
Outfit posts showcase her everyday looks and vacation style. As a self-proclaimed shopaholic, Alicia is always up on the latest fashion trends and pieces for her readers.
Interviews & Collaborations
Alicia regularly works with tourism boards, hotels, airlines, and consumer brands on sponsored content and campaigns. She interviews other influencers and business owners on their stories.
These posts provide an inside look at what it’s like working with brands as an influencer. For companies looking to partner with a social media tastemaker, it’s a chance to get insight into deliverables and the creative process.
Travel Guides & Tips
From quick weekend trips to long-haul overseas adventures, Alicia believes there’s always somewhere new to explore. She shares comprehensive travel guides and tips so readers can plan their getaways.
Destinations Covered
Some of the many destinations Alicia has covered include:
- Canada (Vancouver, Whistler, Toronto, Montreal, Quebec City, Banff, Jasper, Tofino, Victoria, Niagara Falls)
- USA (Seattle, Las Vegas, San Francisco, Napa Valley, Palm Springs, Phoenix, Miami)
- Mexico (Cabo, Cancun, Riviera Maya, Puerto Vallarta)
- Caribbean (Bahamas, St. Lucia)
- UK & Europe (England, France, Greece, Spain, Portugal, Italy, Switzerland)
- Southeast Asia (Thailand, Cambodia, Vietnam, Singapore, Malaysia, Indonesia)
- South Pacific (Fiji, Bora Bora)
She is always adding new places to her bucket list and has upcoming trips planned for Turkey, Scandinavia, South Africa, and more.
Packing Lists
One of Alicia’s most popular travel posts is her packing list for any length of trip and destination. She outlines her packing strategy and every item she brings.
This includes her travel essentials, shoes, accessories, tech gear, toiletries, and outfit staples. These detailed lists help readers organize and prevent overpacking.
Budget Breakdowns
To plan trips abroad, Alicia shares complete budget breakdowns by destination. This consists of flight costs, accommodation, transportation, food, activities, and spending money.
Her sample budgets provide readers with an idea of prices so they can estimate their trip costs. Alicia is transparent with how much she spends to help others budget realistically.
Transportation Guides
Navigating a new place can be challenging, so Alicia creates guides to public transportation and getting around in various destinations. This includes info on planes, trains, buses, ferries, ride shares, renting a car, and more.
For first-time visitors, having this transportation overview takes away the stress and makes exploring easier. It also provides money-saving options to avoid overspending.
Lifestyle Content
Beyond globetrotting, Alicia gives readers a glimpse into her life in Vancouver through lifestyle articles on topics like blogging, wellness, and home décor.
Blogging & Business Advice
As a professional blogger, Alicia regularly shares tips on starting a blog, growing your platform, pitching brands, and running social media. She gives tutorials on photography, editing, SEO, and monetization.
For those looking to get into freelance writing or influencer marketing, Alicia provides helpful advice and actionable steps in an easy-to-follow manner.
Health, Wellness & Self-Care
Living a healthy, balanced lifestyle is important to Alicia and her readers. She writes about nutrition, fitness, mental health, grief, and finding joy through life’s ups and downs.
Alicia also covers self-care routines like aromatherapy, journaling, meditation, and soothing afternoon tea breaks. This feel-good wellness content aims to inspire personal growth.
Home Décor & Organization
As a minimalist living in a small Vancouver condo, Alicia embraces intentional living. She shares easy interior design hacks, cleaning schedules, decluttering projects, and organization systems that keep her space tidy.
Her contemplative approach to living with less shows readers that a peaceful sanctuary doesn’t require a large house. Alicia focuses on high-quality foundational pieces over clutter.
Fashion, Beauty & Jewelry
Go Live Explore features extensive style, beauty, and accessory content, as Alicia loves keeping up with trends.
Style Inspiration
On the blog, Alicia models her outfits, whether she’s lounging at home, jetting off somewhere exotic, or enjoying a night out. Her looks range from casual everyday wear to dressy vacation style.
As a petite fashionista, Alicia shares wardrobe essentials, styling tips, and affordable pieces that work for her body type. This style of advice helps readers enhance their closets.
Makeup & Skincare Reviews
Alicia posts in-depth product reviews on the latest makeup, skincare, haircare, nails, and beauty tools she’s testing. As she receives PR samples, she gives honest opinions on what’s worth buying.
Being a top influencer, she often partners with prominent brands like Dior, Estée Lauder, Olaplex, Tatcha, and Fenty Beauty. Alicia provides application tips and demos for her followers.
The Mayari Collection
In 2020, Alicia launched her jewelry collection called Mayari in collaboration with the Vancouver-based brand True Curated Designs.
The 10-piece line features delicate gold jewelry accented with diamonds and luminescent moonstones. Each handcrafted piece was inspired by Alicia’s global adventures and named after places she’s visited.
Alicia released the Northern Lights necklace, Santorini ring, and Bali bracelet, among other minimalist yet striking styles perfect for everyday wear.
Reach & Recognition
In just a few years, Alicia has built Go Live Explore into one of the top lifestyle blogs in Vancouver. Her impressive reach and recognition prove her influence as a digital tastemaker.
By the Numbers
- 100,000+ Instagram followers
- 75,000+ monthly website visitors
- 60,000+ email subscribers
- 15,000+ Facebook fans
- 10,000+ average monthly Pinterest viewers
Awards
Alicia’s dedication to creating quality content has earned Go Live Explore and herself the following honors:
- Named one of the Top 10 Influencers in Vancouver by Vancouver Magazine (2022)
- Shortlisted for Best Fashion & Beauty Blog at the Cosmetic Executive Women (CEW) Awards (2021)
- Winner of Best Instagram at the Midas Touch Media Influencer Awards (2020)
Press Features
Alicia’s travel knowledge and blogger expertise have been featured in:
- Forbes
- Business Insider
- Buzzfeed
- Daily Hive
- Vancouver Is Awesome
- The Georgia Straight
She’s also appeared live on CTV Morning Live and Global News Morning as a lifestyle commentator.
Working With Brands
As part of operating a successful media company, Alicia works closely with tourism boards, hotels, airlines, and consumer brands on custom content.
Past Partnerships
Alicia has created digital campaigns and compelling content for brands such as:
- Aeroplan
- Air Canada
- Fairmont Hotels
- Herschel
- Hong Kong Tourism Board
- L’Occitane
- Mercedes-Benz
- Marriott Hotels
- Microsoft
- Tatcha
- Tourism Vancouver
Sponsored Content
When partnering with a brand, Alicia produces inspiring articles and social media posts tailored to their target audience. This may include:
- Destination guides sponsored by tourism boards
- Hotel reviews as part of a press trip
- Roundup posts featuring brands’ products she loves
- Instagram posts, stories, and reels promoting a brand partnership
Giveaways & Contests
Alicia works with brands on creative giveaways and contests to boost engagement. Recent examples include:
- A Valentine’s Day giveaway with Tatcha skincare, featuring their products as prizes
- An Instagram contest with Tourism Vancouver, having followers post travel photos of the city to win a staycation at the Fairmont Pacific Rim
Connecting With Go Live Explore
Alicia makes engaging with her audience a priority so Go Live Explore feels like a community. Here are ways to follow her popular platform:
- Website: golivexplore.com
- Instagram: @goliveexplore
- Facebook: facebook.com/goliveexplore
- YouTube: Go Live Explore
She also sends out a weekly newsletter with her latest articles, updates, and travel deals. You can sign up at the bottom of her website.
For any inquiries about collaborations or being featured on Go Live Explore, Alicia can be contacted at:
Email: alicia@golivexplore.com
The wide reach of Go Live Explore makes it an impactful platform for tourism boards and brands looking to connect with audiences who value travel, fashion, beauty, and luxury experiences. Alicia’s ability to create stunning yet relatable lifestyle content positions her as an influencer who can authentically promote products she loves.
